Can You Believe We Are Half Way through August?

How did that happen? The year is flying by, and as we edge through August, it’s a great time to pause and consider:

Have you hit your H1 targets? Are you ahead of the game—or still playing catch-up?

If you’re on track or even smashing it—amazing! But let’s be honest, whether you’re ahead or behind, most of us are always thinking, "How can I get more into the pipeline?" Because more pipeline = more opportunities = stronger finish to the year.

Here are a few ideas to help you top things up and keep that momentum going:

Focus on Your Best Leads

Not all leads are created equal. Take a good look at your current list and zoom in on the ones with the highest potential to convert. These are the ones that match your ideal customer profile and show genuine interest. Now’s the time to pick up the phone—yes, the phone still works! A quick, well-timed conversation can make all the difference mid-funnel when prospects are actively weighing up their options

Nurture Like a Pro

If you caught our blog "There Can Be More Than One Needle in a Haystack,"  you’ll know that nurturing leads is everything. Keep the conversation going with valuable content, personalised follow-ups, and offers that speak directly to their challenges. The more relevant and timelier you are, the more likely they’ll trust you—and buy from you.

Don’t Forget to Generate New Demand

While you’re nurturing what’s already in your pipeline, don’t take your eye off the ball when it comes to bringing in fresh leads. Focusing on a particular sector or client type can open new opportunities.

Not enough hours in the day? You don’t have to do it all alone. Outsourcing some of the early-stage calls can help qualify interest quickly and give you insights to sharpen your messaging and outreach.

Use Your CRM to Work Smarter

Your CRM should be your sales sidekick. Use it to track performance, spot patterns, and zero in on the activities that are driving results. Where are your best conversions happening? Which verticals respond fastest? Let the data guide your next move.

Look to Your Current Customers

You’ve already built trust with them—why not build on that? Think cross-sell, upsell, and (gold dust) referrals. A warm lead from a happy customer is one of the quickest ways to close a deal. Don’t be shy—ask for introductions.

Final Thought

Whether you’re trying to catch up or push ahead, a focused, proactive approach now will pay off in Q4. And remember, you don’t have to do it all yourself.

We’ve helped plenty of clients boost and accelerate their pipeline—if you'd like to see how we can support your sales goals between now and year-end, let’s chat.