SUMMER BREAK? BY ALL MEANS —BUT NOT FOR DEMAND GENERATION

It’s that time of year when businesses slows down—at least in the Northern Hemisphere. Across Europe especially, inboxes fill with out-of-office replies as holidays take priority. Time to pause your lead generation efforts? Not so fast.

Sure, it’s true that your email campaigns might hit a few more auto-replies than usual. And yes, some key contacts may be away. But there are two compelling reasons not to write off the summer entirely when it comes to demand generation.

1. Not everyone is away—and those who aren’t may be more available

The quieter pace of summer can work in your favour. With fewer internal meetings and less day-to-day noise, decision-makers who are working often have more time to engage. So rather than being a dead zone, the summer might actually be one of the more productive periods for outreach—if you do it right.

2. Summer is the perfect time to prepare for a strong H2

While activity might slow externally, now is the time to go inward:

• Audit your performance from H1—what worked, what didn’t?

• Refine your messaging and targeting.

• Build smart, high-converting campaigns ready to deploy the moment your prospects return.

Let’s not forget—August is when many decision-makers begin planning for year-end contracts, 2026 budgets, and Q4 initiatives. Hitting their inbox with the right message just as they return from holiday? That’s not luck. That’s planning.

 Use the summer to:

• Review lead gen performance from the first half of the year.

• Build and optimise campaigns for the rest of 2025.

• Keep your demand engine running while competitors go quiet.

We’ll keep the engine running—whilst you relax

Got holiday plans of your own? No problem. While you decide on your next cocktail by the pool, we can keep your pipeline warm and ready. From data audits to campaign builds to active lead nurturing—we’ve got it covered.

Don’t let the summer go to waste. Let’s talk.